SEO Experts

SEO Experts

Short, wiki-style profiles of the people who shaped modern SEO and digital marketing — their careers, the ideas they are known for, and the parts you can put to work on your own website today.

Each profile covers
  • Career & background
  • Key contributions
  • Practical takeaways
  • Frequently asked questions

Brian Dean

Founder, Backlinko

American SEO educator who built Backlinko on long-form, data-backed guides and popularised the Skyscraper Technique of link building. Co-founded Exploding Topics; both businesses were acquired by Semrush.

  • Skyscraper Technique
  • Data-driven guides
  • Exploding Topics
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Neil Patel

Founder, NP Digital

Digital marketing expert and serial founder behind Crazy Egg, KISSmetrics, Ubersuggest and the agency NP Digital. Known for high-volume content, free tools, and making SEO approachable for beginners.

  • Ubersuggest
  • Crazy Egg & KISSmetrics
  • NP Digital
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